Scoped project
Fixed fee
One defined outcome, priced up front with explicit assumptions and exclusions. Best when you know what you need built or fixed.
Best for: A journey rebuild, a deliverability remediation, a template system
Marketing Cloud
Get your Marketing Cloud instance doing what it was bought for
Hands-on Salesforce Marketing Cloud work for in-house marketing and RevOps teams — the build, the fix, and the documentation that stops it happening again. Seven Salesforce certifications, ten years in the platform.
Book a working sessionWhat usually brings people here
Journeys fail quietly
Sends stop, decision splits route the wrong way, contacts stall mid-journey, and nobody finds out until someone asks why the numbers dropped.
The data model drifted
Data extensions multiplied, relationships are undocumented, and nobody still at the company can explain how a contact actually gets into a send.
Deliverability slid
Held emails pile up, bounce and complaint rates creep, authentication was set once and never revisited, and inbox placement quietly got worse.
An implementation stalled
A partner left mid-build, or the project went live half-finished. The licence renews either way and the platform is not doing what it was bought for.
You inherited it
The person who built it has gone. There is no documentation, and every change feels like it might break something you cannot see.
Nobody has capacity
The work is understood but the team is full, and hiring a systems integrator for it would cost more and take two quarters to start.
The work itself
Build and rebuild
- Journey Builder — new builds, migrations, and version cleanup
- Contact Builder, data extensions, and SFMC data modeling
- Automation Studio, Email Studio, Audience Builder
- Triggered sends and decision-split logic
- AMPscript, CloudPages, and SQL
- Email template systems and template migration
Fix and harden
- Deliverability audit, IP ramp planning, and warming
- Held-email and bounce resolution
- Inactive contact cleanup and re-engagement
- Suppression management and authentication (SPF, DKIM, DMARC)
- Data extension backup and archive automation
- Marketing Cloud Connect and Salesforce CRM integration
Understand and document
- Platform audit with a prioritized 90-day roadmap
- Failed-implementation assessment and remediation
- UAT and QA frameworks
- Runbooks and documentation your team can actually use
- One-to-one operator training
- Compliance review — CAN-SPAM, CASL, GDPR
How engagements are structured
Work is priced against a defined scope rather than billed by the hour, so the estimate risk sits with me rather than with you.
Capacity block
From $23,000
A block of senior capacity against a defined scope. Drawn down across audit, build, training, documentation, and development as the work reveals itself.
Best for: A backlog you want cleared, or a programme of work over two to three quarters
Managed operations
Monthly
Your instance stays healthy — monitoring, breakage resolution, deliverability hygiene, send QA. A published boundary between keeping things running and building something new.
Best for: After the rebuild, when you need it to stay fixed
See the scope boundary →Recent work
- Resolved a held-email backlog and rebuilt inactive-contact re-engagement for a regional bank
- Rebuilt patient and healthcare-professional journeys across multiple versions for a pharma agency
- Took a 25-item Marketing Cloud backlog from estimate through go-live for a national training company
- Stood up Marketing Cloud Connect with IP ramp planning for a multi-site non-profit
Client names available on request.
Tell me what’s broken
Thirty minutes, no deck. Bring the messy version and you’ll leave with a straight read on what the work would actually take.
Book a working session