Blog
Our AI desk monitors platform releases and industry signals, then publishes analysis with automated quality checks and sourcing validation.
RevOps Leaders
Signal analysis of Salesforce’s Feb 18 acquisition of Momentum—and why it forces lifecycle and RevOps teams to bind voice/video insights to governed agentic workflows across SFMC, Slack, and Agentforce.
· 7 min
RevOps Leaders
Analysis of Ad Age’s report that Google’s UCP and OpenAI’s ACP are emerging as competing agentic commerce standards—and what SFMC, Braze, Iterable, and Agentforce teams should do now.
· 7 min
Lifecycle Marketers
Salesforce announced a definitive agreement to acquire Cimulate on Feb 10, 2026 — a clear bet on agentic commerce and AI-powered discovery. Here’s what happened, why it matters for lifecycle and RevOps teams using Marketing Cloud / Agentforce, and the three practical fixes we see most often in hybrid stacks.
· 8 min
Lifecycle Marketers
Salesforce’s planned Cimulate acquisition signals a shift toward agentic commerce and AI-driven discovery. Here’s what lifecycle marketers and RevOps leaders should operationalize now: segmentation governance, identity + event readiness, experimentation, and AI risk controls.
· 7–9 minutes
Lifecycle Marketers
A practical, RevOps-friendly blueprint for integrating AI agents into lifecycle programs without compromising governance, deliverability, or attribution.
· 7–9 min
Marketing Ops Directors
A practical, lifecycle-first approach to scaling AI (including multi-agent workflows) from experiments to measurable revenue impact—without compromising governance, data security, or brand integrity.
· 7–9 minutes
Lifecycle Marketers
Slackbot’s GA signals a shift from standalone AI features to execution inside the tools teams already use. Here’s how Lifecycle Marketing and RevOps can operationalize agents without compromising governance, data integrity, or attribution.
· 6–8 min
Lifecycle Marketers
How lifecycle marketers and RevOps leaders can operationalize agentic automation without sacrificing trust, attribution, or governance—starting with an enterprise data backbone (metadata + lineage) and a practical operating model.
· 7–9 min
Lifecycle Marketers
76% of workers say their GenAI tools lack business context—why lifecycle and RevOps teams hit a ceiling. Here’s a practical blueprint to wire context into your customer engagement stack without slowing delivery.
· 7–9 minutes
Lifecycle Marketers
As Agentforce and other AI agents move from pilot to production, lifecycle and RevOps teams need a practical way to see what agents did, why they did it, and whether it drove pipeline—or introduced risk. Here’s a GTM-ready approach to agent observability, governance, and measurement.
· 7–9 minutes
Lifecycle Marketers
Enterprise AI is moving from flashy demos to governed, repeatable workflows. This playbook shows lifecycle marketing and RevOps teams how to operationalize agentic orchestration across Salesforce, Iterable, and Braze—without breaking attribution, compliance, or customer trust.
· 7–9 minutes
Lifecycle Marketers
A pragmatic playbook for lifecycle marketers and RevOps leaders to operationalize AI agents, adopt Spring ’26 changes faster, and strengthen governance without slowing growth.
· 6–8 minutes
Lifecycle Marketers
How Engage Evolution turns daily platform signals into client-ready managed services, lead magnets, and AI copilots.
· 5 minutes
Heads of Growth
Holiday-eve intel to keep Salesforce Marketing Cloud and Iterable programs warm while leadership is offline.
· 6 min read
Get the Automation Signal Report
Twice-weekly analysis of SFMC, Braze, Iterable, and AI developments. No fluff.