Playbook + Airtable Base
Passive Revenue Lab Playbook
Exactly how we run Engage Evolution's lead magnets, template drops, and automated checkout flows—ready for you to adapt.
Last refreshed Dec 27, 2025
### What's inside
- **Newsletter automation wiring** – our Automation Signal Report blueprint, including trigger schedule, sponsor blocks, and AI QA prompts.
- **Template shop operating model** – SKU tracker, pricing calculator, and the scripts we use to push new assets live without meetings.
- **Lead magnet packaging checklist** – how we bundle PDFs, videos, and Loom walkthroughs so each drop can be sold or sponsored.
- **Attribution + payouts** – Airtable + Make recipes that route affiliate revenue and sponsorship fees automatically.
### How to use it
1. Import the Airtable base and replace our example offers with your own.
2. Wire the included automations into SFMC/Braze/Iterable (or ask us to manage it for you).
3. Publish your first drop within a week and measure the passive revenue stream.