Marketing Automation Incident Response Kit

Step-by-step playbook for diagnosing SFMC/Braze outages, communicating with stakeholders, and restoring automations without panic.

### Kit highlights - Decision tree covering the top 12 incidents (API failures, data delays, Journey Builder stalls, AI copy misfires). - Pre-written stakeholder comms for execs, RevOps, Compliance, and Support. - Checklist for pausing & resuming automations with guardrails for unsubscribes and transactional flows. - Post-incident review template with metrics, contributing factors, and backlog items. ### How it helps your team - Cuts triage time from hours to minutes with a single command center doc. - Keeps leadership and frontline teams aligned while you fix the issue. - Captures learnings in a structured way so AI copilots + humans get smarter every incident.