Calculator + Proposal Deck
Automation Flight Deck Pricing Kit
Editable calculator + proposal templates to price and pitch recurring marketing automation retainers.
Last refreshed Jan 5, 2025
### What’s inside
- Retainer calculator (Google Sheet) that models margin, capacity, and cash runway.
- Proposal deck + SOW snippets tailored to Automation Flight Deck-style services.
- Email scripts for pitching CMOs/RevOps plus objection handlers.
- Checklist for async onboarding (tooling, stakeholder roles, reporting cadence).
### Why you’ll use it weekly
- Run “what if” scenarios before promising a scope.
- Reuse the deck when pitching new clients or internal leadership.
- Keep your retainer profitable without guessing.
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