Lifecycle Automation Blueprint

A 20-page playbook for tightening Salesforce Marketing Cloud and Iterable workflows, including QA checklists, suppression logic, and KPI guardrails.

## What’s inside - Architecture diagrams showing how to sync product and marketing data every 15 minutes without rebuilding your warehouse. - Pre-written QA scenarios for journeys, ad-triggered campaigns, and transactional sends. - Conversation starters for leadership so you can secure budget for proactive optimization. - A shared definition of lifecycle KPIs with examples of how other high-growth orgs govern them.