Passive Income for Marketing Ops Pros: Digital Kits & Retainers

Three offers marketing automation leaders can launch this month to generate recurring revenue without burning out.

## 1. Productized Retainers - Scope a single outcome (e.g., “Automation Flight Deck Lite”). - Price it flat ($2–3K/mo) and cap workload (one journey + AI report per month). - Use async tooling—Notion intake, Loom walkthroughs, Zapier notifications—to eliminate meetings. ## 2. Digital Kits - Turn your best spreadsheets into downloadables: lifecycle audit checklists, ROI calculators, incident response templates. - Sell through Gumroad/Stan or embed forms like we do on engageevolution.com. - Bonus: bundle kits with a 30-minute office-hours upsell. ## 3. Live Sprint Weeks - Offer a five-day remote build where you rewire Journey Builder, train the team on AI prompts, and leave behind playbooks. - Charge a flat fee, require homework up front, and deliver daily progress videos. ## How Engage Evolution runs ours - Retainer: Automation Flight Deck ($6K/mo). - Kits: Resource Library with auto-response emails + thank-you page. - Sprint: AI Sprint Week ($12K flat). Steal the structure, swap in your specialty, and watch recurring revenue stack up. If you’d rather partner, we subcontract specialists through the Flight Deck—reach out.